Company Overview
Highlights
Purchased Macromedia for approximately $3.4 million in 2005, adding design and animation tools Dreamweaver and Flash to its offerings.
Photoshop and Illustrator have helped revolutionize graphic design, and Premiere has played a major role in digital video production.
Adobe is best known for its suite of software products that provides tools for manipulating digital photos, graphics, and illustrations. Its Photoshop and Illustrator applications have helped revolutionize graphic design, while Premiere has played a major role in digital video production. Adobe Flash Player and Reader software are found on more than 700 million PCs worldwide, while other products such as GoLive have made building websites much simpler.
Because Adobe wants everyone—not just professional designers—to use their products, the company markets its products aggressively to the education market, particularly Adobe Acrobat, the software that creates PDFs, and the PDF format as a medium for information exchange in educational settings. Will students one day turn in their papers in PDF form? Adobe hopes so.
Adobe purchased Macromedia for about $3.4 million late in 2005, adding the popular design and animation tools Dreamweaver and Flash to its offerings, and acquisitions continue to broaden the scope of products it makes available. Publishing software provider Scene7, online word processing software developer Virtual Ubiquity and Trade and Technologies France (TTF), a developer of interoperability software are some of its other most recent additions.
Adobe’s 2007-launched product, Adobe Digital Editions, joins a slew of other software products intended to transform the digital reading experience and provide publishers a variety of opportunities to reinvent they way they present their print material. The software is used for purchas¬ing, managing and reading eBooks, digital newspapers, and other digital publications, with built-in file-sharing protection.