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5Starbucks
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Crisis in the Classroom: The Recession's Impact on MBA Curriculum

Crisis in the Classroom: The Recession's Impact on MBA Curriculum

By Cara Scharf

Economists may be proclaiming the end of the recession, but that doesn’t mean Wall Street is back to business as usual. The nation’s economic landscape has been greatly altered: Bear Stearns and Lehman Brothers have vanished, Uncle Sam is flexing his regulatory muscles, and nearly 10 percent of the country remains unemployed. Businesses have been forced to adapt—and so must business schools.

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Build Your Brand at Business School

Build Your Brand at Business School

By Chris Perry

Personal branding has always been out there, but it has become a better defined and an increasingly popular concept over the past decade.  More and more professionals across industries and functional areas are discovering the value of creating, communicating and maintaining personal brands, both in their career search and in their continuous professional development.

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Five Tips for Succeeding as a Young Entrepreneur

Five Tips for Succeeding as a Young Entrepreneur

By Dan Schawbel

It doesn't matter if you're 16 or 60, you can be a successful entrepreneur.

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Gain Confidence in Yourself

Gain Confidence in Yourself

By Dan Schawbel

Many people out there are incapable of finding a job and a pathway to successful living. If this is you, then you might be lacking one of the most important factors in brand discovery—confidence. Confidence will make or break your self-esteem, your ability to communicate, and your opportunities for success in life.

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6 Qualities of a Successful Sales Pitch

6 Qualities of a Successful Sales Pitch

By Dan Schawbel

Even if you don’t think you’re a salesperson, you should learn the following qualities of a successful sales pitch, because you will have to sell your brand to achieve your goals.

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Brand Characteristics of an Entrepreneur

Brand Characteristics of an Entrepreneur

By Dan Schawbel

After meeting many entrepreneurs, I’ve come to realize that they all share similar characteristics. Some people are born with an entrepreneurial spirit, while others acquire it through life experience after discovering their passions and goals. The following attributes will help you understand what qualities can help you win the entrepreneurship game.

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